Project Knox
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The Vault Films · 02 of 03
The Text That Shows Up
Why customers who get a text reminder actually show up for their appointments.
40 seconds · captions on screen · CC toggle in the player
Every number in this film is real research — the sources are right below.
The receipts
The statistics in this film, with the original research they come from.
Text reminders cut no-shows by about a quarter — from 21% to 15% across twenty-one clinical trials with more than 16,000 patients.
Robotham et al., BMJ Open (2016) →74% of people read a new text within five minutes of receiving it.
SimpleTexting — Texting & SMS Marketing Statistics (2026 survey) →Missed appointments cost England's NHS more than 15 million GP visits and £216M+ every year — the scale of the empty-chair problem.
NHS England (2019) →
Project Knox texts every customer automatically — booked, reminded, remembered — so more of your schedule stays paid.
The other films
Film 01 · 40 secondsGet Found FirstWhy SEO puts your business in front of the customers already looking for you
Film 03 · 40 secondsSay It BackHow Google reviews get you found — and why answering them fast wins the customer
The Story · 7 minutesThe Great LedgerThe whole Project Knox story — what we build, how it works, and why your shop belongs in the ledger